Tags
Adidas, athletics, cycling, gymnastics, Jenna & Asha Randall, Jessica Ennis, Louis Smith, Next, Olympics, Stella McCartney, synchronised swimming, Team GB, Udo Mueller, Victoria Pendleton
Stella McCartney is the Creative Director behind Adidas‘ Team GB 2012 Olympic athletes’ performancewear, modelled here by heptathlete Jessica Ennis, synchronised swimmers Jenna & Asha Randall & cyclist Victoria Pendleton . With such tight competition every advantage is key- from the latest Adidas swimwear technologies to the iconic Union Jack fashion-styling of the kit. In this video hear Stella talk about her design process & Adidas’ Udo Mueller introduces some of their new sportswear technologies.
Great Britain is famed for its high street fashion retailers & one of the biggest- next– has designed team GB’s formalwear modelled here by gymnast Louis Smith.
vmcfashion 